How can you relate media theory to your question 1(a) answer?

'Novel (new) associations which are useful' (Isaksen and Treffinger, 1993)

• Introducing a concept with the camper van and creating a personality by using googly eyes.
• The fairylights lighting a path for the camper van around glasses filled with coloured water in the kitchen introduced a random idea, that is also dynamic and matches the videos concept.
• Including music right at the start of the thriller opening made it appear to look more like a trailer, unil the action kicks in.

'The ability to bring something new into existence' (Anthony Storr)

• Using stop frame with the concept is original.
• The combination of stop frame animation with filmed footage added an exciting twist to this new idea.

'Rule breaking/boundary testing'

• Stop frame is not a familiar convention used in music videos, which is testing the boundaries of typical music video conventions.
• Along with the concept of the camper van, this tests them even more.
• The white noise and sound of footsteps in the snow at the beginning along with the music shortly after brings together conventions from other media texts and combines them in the thriller opening.

'A process needed for problem solving...not a special gift enjoyed by a few but a common ability possessed by most people' (Jones, 1993)

• I faced many difficulties when making my video, with filming and having enough stop frame animation to last the length of the song.
• To overcome these problems I had to repeat parts of the footage but crop the shot to deceive the audience into believing it is not the same one.
• I also used editing techniques such as rewinding the footage.

'The making of the new and the rearranging of the old' (Bentley, 1997)

• The obvious one here is the music video, however I created my own which does not necessarily feature all of the typical conventions used in existing videos, but still made it clear that it is a music video.
• Inspiration for the thriller opening came from the existing thriller film 'Layer Cake'. Aspects of the plot from this film were taken and twisted to make it original, such as the villain appearing to be harmless.